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November 22, 2005
By: TOM BRANNA
Editor
Nirvana Candles, Soquel, CA, announced an aggressive new expansion plan with the introduction of new product styles, colors, symbols and natural vegetable wax options. Lower price points will also be reconfigured and innovative packaging and branding designs are planned. Nirvana added six new symbols to the company’s Mystics & Good Fortunes lines: stenciled candles with mystical and Asian symbols. A new petite-sized candle was also added. Nirvana predicts a 30% increase in sales for 2004....
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